ROMANY ABDELMASIH NOUSIR KHELLA

Area Manager

Profile summary

Key skills

Professional experience

• •Increased overall branch sales by 25% through pricing strategy development, competitor analysis, and optimized operational planning to enhance profitability
• •Led and managed multiple branches while directly supervising store managers to ensure unified policies and achievement of operational and sales targets
• •Prepared annual budgets and financial forecasts and monitored expenses regularly to control costs and improve resource utilization
• •Planned and executed recruitment and training programs to build high-performing teams and continuously enhance workforce capabilities
• •Implemented health and safety standards and ensured compliance with internal regulations to maintain a safe and organized workplace

• •Increased annual store sales by 20% by improving customer experience, enhancing merchandising strategies, and executing promotional campaigns
• •Managed daily store operations including scheduling, task allocation, and direct supervision of employees to ensure smooth workflow
• •Monitored inventory levels and conducted regular stock takes while controlling receiving and issuing processes to maintain accuracy and reduce losses
• •Handled customer complaints professionally and provided effective solutions to maintain satisfaction and strengthen brand loyalty
• •Prepared operational reports and performance indicators, analyzed results, and submitted recommendations to management for continuous improvement

• •Reduced stock receiving and processing time by 22% by reorganizing storage procedures and improving workflow efficiency within the warehouse and sales floor
• •Supported the Store Manager in overseeing daily operational activities and ensuring full compliance with company policies and standards
• •Monitored sales team performance and provided ongoing coaching and training to improve selling skills and service quality
• •Executed visual merchandising standards and organized product displays to create an attractive and engaging shopping environment
• •Addressed daily operational issues promptly to ensure business continuity without service disruption

• •Improved administrative efficiency by 30% through organizing schedules, managing documentation, and developing streamlined office procedures
• •Managed official correspondence, scheduled meetings, and organized executive calendars while following up on decisions and directives
• •Prepared periodic reports and maintained records and documents in an organized and accurate manner
• •Coordinated communication between departments to ensure smooth workflow and operational integration
• •Provided administrative and customer support services professionally while handling inquiries effectively

• •Exceeded sales targets by 27% by acquiring new customers, expanding the client base, and strengthening long-term relationships
• •Conducted field visits to clients, presented insurance products, explained competitive advantages, and provided tailored consultations
• •Identified new sales opportunities and followed up with prospects to convert leads into confirmed contracts
• •Managed collections and after-sales services to maintain customer satisfaction and retention
• •Maintained organized sales records and prepared reports to support planning and performance analysis

• •Reduced product defects by 32% by applying strict inspection systems and continuously monitoring all production stages to ensure specification compliance
• •Conducted quality tests on cotton yarns and verified adherence to approved technical standards
• •Monitored production lines to detect deviations early and recommended effective corrective actions
• •Prepared detailed quality reports and submitted findings to management for improvement tracking
• •Collaborated with production and maintenance teams to ensure compliance with safety and quality standards

• •Increased overall branch sales by 25% through pricing strategy development, competitor analysis, and optimized
• •Led and managed multiple branches while directly supervising store managers to ensure unified policies and achievement of operational and sales targets
• •Prepared annual budgets and financial forecasts and monitored expenses regularly to control costs and improve resource utilization
• •Planned and executed recruitment and training programs to build high-performing teams and continuously enhance workforce capabilities
• •Implemented health and safety standards and ensured compliance with internal regulations to maintain a safe and organized workplace Store Manager – A2Z Home Wear | From August 2018 Until July 2023
• •Increased annual store sales by 20% by improving customer experience, enhancing merchandising strategies, and executing promotional campaigns
• •Managed daily store operations including scheduling, task allocation, and direct supervision of employees to ensure smooth workflow
• •Monitored inventory levels and conducted regular stock takes while controlling receiving and issuing processes to maintain accuracy and reduce losses
• •Handled customer complaints professionally and provided effective solutions to maintain satisfaction and strengthen brand loyalty
• •Prepared operational reports and performance indicators, analyzed results, and submitted recommendations to management for continuous improvement Assistant Store Manager – A2Z Home Wear | From August 2016 Until July 2018
• •Reduced stock receiving and processing time by 22% by reorganizing storage procedures and improving workflow efficiency within the warehouse and sales floor
• •Supported the Store Manager in overseeing daily operational activities and ensuring full compliance with company policies and standards
• •Monitored sales team performance and provided ongoing coaching and training to improve selling skills and service quality
• •Executed visual merchandising standards and organized product displays to create an attractive and engaging shopping environment
• •Addressed daily operational issues promptly to ensure business continuity without service disruption Executive Secretary Alexandria Branch – Diva Line Lebanese Beauty Center Company | From September 2012 Until July 2016
• •Improved administrative efficiency by 30% through organizing schedules, managing documentation, and developing streamlined office procedures
• •Managed official correspondence, scheduled meetings, and organized executive calendars while following up on decisions and directives
• •Prepared periodic reports and maintained records and documents in an organized and accurate manner
• •Coordinated communication between departments to ensure smooth workflow and operational integration
• •Provided administrative and customer support services professionally while handling inquiries effectively Outdoor Sales Representative – Delta Insurance Company | From November 2009 Until August 2012
• •Exceeded sales targets by 27% by acquiring new customers, expanding the client base, and strengthening long-term relationships
• •Conducted field visits to clients, presented insurance products, explained competitive advantages, and provided tailored consultations
• •Identified new sales opportunities and followed up with prospects to convert leads into confirmed contracts
• •Managed collections and after-sales services to maintain customer satisfaction and retention
• •Maintained organized sales records and prepared reports to support planning and performance analysis Quality Controller – Filmar Nile Textile Italian producers of the highest quality cotton yarns | From September 2008 Until October 2009
• •Reduced product defects by 32% by applying strict inspection systems and continuously monitoring all production stages to ensure specification compliance
• •Conducted quality tests on cotton yarns and verified adherence to approved technical standards
• •Monitored production lines to detect deviations early and recommended effective corrective actions
• •Prepared detailed quality reports and submitted findings to management for improvement tracking
• •Collaborated with production and maintenance teams to ensure compliance with safety and quality standards

Education

Certifications

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